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Connected TV, Explained: CTV Advertising, CTV vs. OTT, and Strategies for Primetime ROI.
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How does CTV Ad Serving actually work Ben Antier Co-Founder & CEO of Publica explains.
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Last Updated: September 29, 2026
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Summary
Advertisers reaching the right consumers at the right place and time on TV. Sound a dream? We're here to tell you it's not. By 2026, U.S. adults will spend 20% of their daily media time on connected TV (or In this episode, we delve into the world of Publica VP, Paul Gubbins joined Video Week Roadmap panel in London to discuss Quick, agile, accessible—these aren't the words you'd use to describe TV In this Exchange Wire Trader Talk TV episode, Ben Antier CEO Publica provides an in-depth
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