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Apply behaviour change principles to your campaigns - the COM-B model explained
Behavior Change Wheel & COM B Designing Effective Public Health Interventions
What is COM-B
Your new best friend for behaviour change: the COM-B Model
COM-B Model for Behaviour Change
What is the COM B model of behaviour
The COM-B model Explained in 5 minuets
Approaches to Behaviour Change
What really changes behaviour | Professor Susan Michie
The COM-B Model For Behavior Change
Interview: Robert West, creator of the COM-B model, on the three forces behind every human behavior
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Last Updated: September 30, 2026
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Summary
Watch our video which explains how This webinar introduces communications professionals to Unlock systematic approaches to changing health behaviors with the Behavior Change Wheel and COM- ... become an evangelist for the core In this video I share the 3 Step Framework of Want to change your users' behavior? Seeking ways to boost user engagement? What is behaviour change and how can behaviour change approaches create long terms shifts in health behaviour. When it comes to changing behaviour, what really works? How well? For how long? With who? Why? Professor Susan Michie ... In this episode, MichaelAaron and Richard sit down with behavioral scientist Robert West, creator of